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Together Against Hate

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When Nationwide shared their “Hate Log” – a catalogue of unadulterated abuse targeted at people in their ads (which brands are generally advised to hide) – we had a lightbulb moment. What if we could use it to help turn people’s darkest actions into a beacon to instigate change? #TogetherAgainstHate was born.
Client

Advertiser: Nationwide

Media Agency

Media Agency: Wavemaker UK

Creative Agency

Creative Agency: Channel 4

Categories: Banking, Finance

Wavemaker UK, 2 years ago