1 year ago
Burger King needed to gain consideration in its food delivery service in front of a competition that grows with online ordering platforms such as Uber Eats or Deliveroo. They are digital search engines that don't make their food, they don't have the capacity to produce products. We wanted to take advantage of this to create a campaign that they could never do, based on the launch of a product that solved a problem that no one had addressed before and that affects 128 million families in Spain and the United States. Something very much linked to home consumption. For all those who have dogs, it is more difficult to enjoy their hamburger quiet, the smell of meat makes dogs ask for food, their owners can not fully enjoy that moment. A problem that everyone empathizes with and feels identified with. In order to generate notoriety, affinity and increase sales, we launched the first bone with Whopper flavor. A gift for dogs, but especially for their owners, who could finally enjoy their hamburger relaxed.
Clients: Fernando Machado, Marcelo Pascoa, Bianca Shen, Yvette Altet, Lucía Girón.
Advertiser: Burger King
Brand: Burger King
Post Production Company: Free Your Mind
Production Company: Primo
Producer: Inés Segura e Inés Massa
Director: Martín Kalina
Content Director: Auxi Barea
Content Supervisor: María Muñano
Creative General Director: Miguel Olivares, Javier Carrasco
Client Service Director: Guillermo Lecumberri
Agency Producer: Martín Beilin (Los Producers)
Creative Agency: La Despensa
Copywriter: Kike Garrán, Nicolás Bernaudo y Cristina Rivas
Art Director: Ana Pareja y Loreto Manzanera
Executive Creative Director: David Ricoy
Creative Director: José Carlos Gómez
Account Team: Alfredo González, Tania Martínez y Noelia Escandell.
Categories: Restaurants, Retail and RestaurantsLa Despensa, 1 year ago