Eurotunnel Many Happy Returns 25th Anniversary

Advertising Agency
Royal Tunbridge Wells, UK

To celebrate its 25th anniversary of Eurotunnel Le Shuttle - the car and vehicle service that travels from Folkestone to Calais in 35 minutes - the train line is launching a multi-channel advertising campaign.

Created by Southpaw, the campaign centres on all the customers who’ve travelled via Eurotunnel in the past quarter-century.

The creative features all the people, pets and vehicles who use Eurotunnel, and the rich and varied reasons they might take a trip across the channel.

Using the tagline: ‘It’s our 25th birthday - but we’re wishing you many happy returns’ the campaign invited independently-minded explorers to reuse its service.

The ad addresses: “Snowboarders, surfboarders, feet up on the dashboarders, boot-fillers, bike rack fillers, wine rack fillers, those on four legs, first legs and away legs, nature lovers, adventure lovers and well - just lovers,” concluding: “it might be our 25th birthday, but we’re wishing you many happy returns.”

The video and digital ads use both 2.5D parallax technology - a technique that brings 2D still imagery to life.

About Southpaw

We’ll fight your corner! A strategic creative agency for challenger brands that want to punch above their weight. Fiercely Integrated. Our parent company is the globally recognised and awarded agency network, Hakuhodo Inc, giving us the ability to operate with global scale, delivering best in class technology as well as building revenue generating IP for clients. We put an enormous value on the power of relationships, which to us means commitment, clear objectives and a sense of fun, bringing an average client tenure of 8 years.