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CorelDRAW Graphics Suite 2019 For Mac Launch

10/05/2019
Branding and Marketing Agency
New Haven, United States
13
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Credits
Brand
Agency / Creative
Post Production / VFX

In 2019, after 18 years, Corel was returning to the graphics suite software for Mac market. In the time they were absent from the market, Adobe continued to dominate market share so it was a monumental task to capture attention. 


Response developed the launch campaign with the insight that those who choose to use software that isn't the mainstream choice have a bit of an independent streak in them. And that independent streak perfectly aligned with Mac users. We wanted to show what was possible to create with the software and used beautiful creations created in CorelDraw.  

It was also important to show how the product was built from the ground up to be native to Macs. The Corel team worked with Apple to use familiar Mac user interface elements in the software that felt familiar. In video and other supporting materials we incorporated what was unique and recognizable to every Mac user, the Dock, shapes of ui elements, and more.  

About Response Marketing
Fueled by curiosity. Grounded in strategy. We're a small and mighty hybrid marketing agency focused on delivering creative solutions to marketing challenges.

We work with ambitious brands that share our belief that marketing is not the savior but the amplifier.  Magic happens when our innovative marketing is layered on top of great product and great operations. 

What do you need to know about us?  We are strategists.  We are tech savvy. We are agile. We are versatile. We are listeners. We are motivated. We have an entrepreneurial culture. We offer integrated services. We are committed to our clients.