Robertsons Reinvention Kitchen

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5 countries. 5 spices. 5 chefs. 5 days only. 

Robertsons Spices are a household favourite in SA and Africa. But few consumers know what spices go into the signature blends – or that they’re sourced from around the world and blended to perfection by masterblenders. 

To show South Africa what goes into Robertsons Blends, we reinvented the pop-up. Every day we completely reinvented a spice themed restaurant – and re-themed the décor, menu and experience around a spice in the core blends and its origin country.

And South Africa seemed to like what we did … 

Assegai Awards won in 2018
Leader Award for Integrated Direct Marketing Campaign 
Silver for Art Direction 
Silver for Exceptional Branded Content 
Bronze for Experiential Media 

2018 Bronze Loerie for Three Dimensional & Environmental Design: Interior Design & Temporary Structures 

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Categories: Food

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