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EOLO - Vendesi Esino

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In Italy, 9.937.212 people live in cities with less than 5,000 inhabitants.

Nevertheless, these towns are dramatically depopulating. This is why EOLO, an Italian local internet provider, decided to donate 1 million euros every year to support Italy’s smallest cities.


But to bring this story to the public, first we had to turn the spotlight on the real issue behind our solution: in partnership with the small town of Esino Lario, we launched a shocking provocation about depopulation.


We put Esino Lario on sale, with a video message from the mayor himself and a dedicated website.


The news was covered by literally every single newspaper in Italy, with additional coverage on national television, on all sorts of programs: from news programs to political debate, from satirical formats to daily shows. When virtually everyone in Italy had heard about Esino’s situation, we announced in a press conference EOLO’s initiative, connecting the Brand to a national conversation.


Offline

Editor: Giulia Cosma

Post Production Supervisor: Seba Morando

Post Production / VFX

Post Production Company: DUDE

Post Production Supervisor: Seba Morando

Motion Designer: Marco De Benedictis

Client

Brand: EOLO

Advertiser: Eolo

Production Company

Event Manager assistant: Martina Augelli

Producer: Andrea Italia

Integrated Production Director: Matteo Pecorari

Digital Executive: Mirko Mantellato

Event Manager: Cristina Fichera

Event Manager Assistant: Martina Augelli

Production Company: DUDE

Creative Agency

Account Director: Elena Panza

Account Executive: Giorgia Marchelli

Creative Agency: DUDE

Copywriter: Andrea Galanti

Art Director: Nicolò Andrea Ales

Chief Creative Officer: Livio Basoli & Lorenzo Picchiotti

Categories: Other

DUDE, 1 year ago