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Celebrating the quitters, for HSE.


For the first time, there are more people in Ireland who have quit smoking than there are active smokers. It’s a moment worth celebrating, and that’s exactly what we did with our Quit campaign for Ireland's Health Service Executive. Real Irish people who have kicked the habit mouth the (incredibly apt) words of “I Will Survive”. Motivation never sounded so good.


Advertiser: Health Service Executive

Creative Agency

Creative Agency: BBDO Dublin

Copywriter: Dillon Elliott

Art Director: Clayton Homer

BBDO Dublin, 2 years ago