Time To Shine - Concept-stretching for Wrigley Extra
Extra asked us to bring their global Time to Shine platform to life where it matters most – at point-of-purchase. A challenging task, as up to that point the campaign had lived exclusively as film. Our solution calls out all kinds of daily consumption occasions, puts our product front and centre, and hits home in an instant. The time came, and we like to think we shone brightly. :)
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BBDO Dublin is a people-first agency with an unparalleled creative heritage that continues to set standards for the industry through our innovation agenda.
We are a team of strategic and creative specialists driven by a desire to understand what moves, motivates and matters to people, delivered through our knowledge of behavioural science and sociology, through our curiosity in culture and technology, through our relationships with our clients and understanding of their audience.
Put simply, we are people experts.