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Time To Shine - Wrigley Extra

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Time To Shine  - Concept-stretching for Wrigley Extra


Extra asked us to bring their global Time to Shine platform to life where it matters most – at point-of-purchase. A challenging task, as up to that point the campaign had lived exclusively as film. Our solution calls out all kinds of daily consumption occasions, puts our product front and centre, and hits home in an instant. The time came, and we like to think we shone brightly. :)



Advertiser: Mars Ireland

Brand: Wrigley's Extra

Creative Agency

Creative Agency: BBDO Dublin

BBDO Dublin, 2 years ago