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Group745

The Machine - The Boston Bruins

22/04/2019
Advertising Agency
Boston, USA
23
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Credits
Until you actually strap on skates and experience the game of hockey first-hand, it is impossible to understand the speed, power and sheer violence involved in every 60-minute game. From bone shattering hits, gladiators pummeling each other with bare fists and a 3” rubber disk fired at speeds of over 100 mph, hockey is the embodiment of danger. With a :60 film, we wanted to bring that feeling to life on a sensory level. Beneath the bright lights and sponsorship glamour, rests a visceral undercurrent of emotion, tragedy and triumph.
About MMB
MMB is a midsize, independent advertising agency in Boston. We’re an eclectic group of smart, funny, genuine, manic problem-solvers. But above all, we give a damn. About the work, about the results, about our clients and about each other.