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India Dega Aashirvad

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As Indians we take great pride in our traditions. Our culture and values are what define us, but rarely do we ever get the opportunity to use a sacred tradition to do so much more.  India Gate, together with The Classic Partnership, part of the VMLY&R Group, believe that rice, which is used to shower blessings during every wedding ceremony, can serve a larger purpose. So, we created #IndiaDegaAashirvad, a unique initiative that upholds our sacred tradition of showering rice, while giving newlywed couples the option to be prudent with its use, thereby helping millions of less fortunate people.

Creative Agency

Creative Agency: The Classic Partnership

Executive Creative Director: Alok Gadkar

Creative Director: Abhay Chawak

Associate Creative Director: Uday Narasimhan

Account Director: Kyra Qureshi

Creative Group Head: Anshuman Bhattacharya

Digital Designer: Mahmoud Helmy

Web Design: Tarun Ghosh

Head of Production: Vitthal Deshmukh

Production Manager: Zohra Ameen

Senior Editor: Vishal Munge

Editor: Gokul Sajeev

Music Director: Hardik Waghela

Animator: Umesh Kumar

Photographer: Nasir Rauf

Videographer: Sandip Bargal

VMLY&R - EMEA, 2 years ago