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adidas \ adidas.co.uk London

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To disrupt the top down conventions of ‘doing’ the London look, we adopted a bottom-up approach.​

We collaborated with London influencers, alongside street cast Londoners, to curate and style adidas with a truly hyper-localised approach.

We took over the city with 50 looks and over 700 executions covering an end-to-end experience spanning across OOH, online video, social, CRM and app.

Categories: Clothing and Fashion, Sportswear

TBWA\London, 1 year ago