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Beco \ As Clean as Humanly Possible

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We developed a launch campaign for BECO: the new social enterprise creating ‘BEtter COnsidered’ toiletries so consumers can purchase without compromising their social and environmental concerns.

Using the brand platform of ‘as clean as humanly possible’, the ads plainly spell out BECO’s environmentally friendly credentials whilst unashamedly communicating how the majority of the brand’s employees are visually impaired, disabled or disadvantaged. 

Categories: Makeup, Beauty & Health

TBWA\London, 1 year ago