Lidl \ Upgrade your Christmas II

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Our OOH Christmas campaign for Lidl highlights the retailer’s strongest festive food offering yet. We take a swipe at more expensive supermarkets M&S and Waitrose, by 'upgrading' their ads with posters by Lidl, boasting award-winning mince pies and a more matured Christmas pudding for cheaper.

Categories: Supermarkets, Retail and Restaurants

TBWA\London, 11 months ago