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 59 Add to collection is a slow journalism magazine. They take their time to report well and craft their stories. They do so in a world where most of the media do the opposite; where being fast and cheap is the key to success. Our campaign aimed to make everyone realise how daily news are made: like in a fast food. And like fast food, it doesn’t feed the brain properly, it just fills it. Isn’t it time for a change? // BRIEF: Help to spread the word about magazine. Explain what they stand for (slow journalism) and paying to get properly written and reported news is important. //SOLUTION: Slow journalism isn’t known. But the concept of Fast food and Slow food (movement promoting a come back to real and proper food) is very known in Europe. So we decided to show to compare today’s news to fast food. In other terms: « Fast news » does to your brain, what « fast food » does to your body. It fills but doesn’t nourish and creates « infobesity ».

Advertiser: Patrick Vallélian

Brand: Sept.Info

Post Production / VFX

Post Production Company: Studio Radoxist

Production Company

Production Company: Radoxist Studio

Executive Producer: Radoslav Zilinsky

Creative Agency

Creative Agency: cavalcade

Copywriter: David von Ritter

Art Director: Julien de Preux

Creative Director: Julien de Preux / David von Ritter

Categories: Media and Entertainment, Magazines

cavalcade, 2 years ago