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Preview with a Vampire

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A monstrously clever premiere invite, for Sony Pictures. In the third outing of Sony Pictures' monstrously successful Hotel Transylvania franchise, Drac and the gang go on a cruise. A brave move for a sun-fearing vampire. We took that as our starting point, and created invites to the movie’s Irish premiere in the form of a limited run of special SPF5000 sun protection – with all the details of the event on the back label. Note that this product is ‘Holy Water Resistant’. Fang you, fang you very much.

Advertiser: Sony Pictures Ireland

Creative Agency

Creative Agency: BBDO Dublin

BBDO Dublin, 2 years ago