Christian Louboutin - Run Loubi Run

25/03/2019

Biborg

Advertising Agency

London, UK

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25/03/2019

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Credits

The French brand Christian Louboutin has selected Biborg for the launch of its new sneakers, Red Runner collection. The first time in collaboration, Christian Louboutin and Biborg worked on designing an arcade game that was installed in a retro gaming inspired pop-up store from February 23rd 2019 until the 24th of March on the 2nd floor of the Bon Marché department store in Paris. For this activation, shoppers are invited to discover the new sneakers while also having fun with the arcade game. The experience offers luxury brand clients the opportunity to embody a fashion victim snake with the aim of collecting as many sneakers as possible. The more shoes it collects, the longer the reptile grows and the more the game accelerates. At the end of the session, visitors are able to take a photo of themselves with their achievements and share it on social networks.

About Biborg

Inspired by best practices from the gaming world, Biborg - founded in 2009 - vow to create welcoming, non-intrusive, engaging and memorable experiences as instant invitations to connect brands with their audience.

Through Online Advertising, Digital OOH, Brand Content, Online Activations and Interactive Installations, Biborg catch the user's attention and allow brands to explore new ways of engaging with their fans, in a playful way.

Campaigns both at a global and local level for clients like 2K Games, Bandai Namco Entertainment, Blizzard, Capcom, King, Netflix, Riot Games, Sony Interactive Entertainment, Ubisoft, Wargaming, Warner Bros. account for Biborg’s success over the last ten years. The agency's high expertise in the entertainment and gaming industry is now being used with other brands like Coty, Louboutin, Opera National de Paris, PayPal, Puig.

Biborg stands for a beautiful digital world and freely explore avant-garde technologies and new interactive experiences with its teams in Paris, Nantes, Lyon and London.

We are :

A DoubleClick Certified Marketing Partner

Doubleclick Studio certified

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