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Shady Sam

22/03/2019
Advertising Agency
Durham, United States
32
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Credits
Agency / Creative
Shady Sam, a new game created by McKinney for Next Gen Personal Finance, takes aim at predatory lenders by casting its players not as victims but as sleazy stars in an 8-bit B movie. The game uses this look and conceit to drive home the perils of predatory lending and its far-reaching and pernicious implications on people’s credit ratings as well as their ability to finance their dreams.
About McKinney

McKinney – an Ad Age 2021 A-List Standout Agency – is a modern integrated agency dedicated to discovering and unleashing untapped potential for our people, our clients, and the world around us.

With offices in Durham, New York, and Los Angeles, McKinney operates as one agency with multiple perspectives. Our Durham headquarters provides mass market insight while also giving us access to the city’s nationally recognized entrepreneurial tech hub. Our presence in New York, the largest advertising market in the world, places us squarely in the midst of emerging thinking and cutting-edge trends. And Los Angeles finds us at the epicenter of technology, culture, and entertainment.

Working seamlessly across all of our offices, we assemble teams tailored to the task at hand, not according to where our people sit. But no matter where you look, you'll find a group of creatively driven, passionate people using their Smarts & HeartsTM to uncover simple human insights that we then bring to life through compelling brand stories and experiences.