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Group745
Group745
Group745
Group745
Group745
Group745

Sole of the UX

21/03/2019
Group745
Advertising Agency
Los Angeles, USA
129
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Credits
To mark the launch of the 2019 UX, a luxury crossover engineered for the city, Lexus partnered with designer John Elliott to create “Sole of the UX” custom tires inspired by his John Elliott x Nike AF1 sneaker. Revealed at Elliott’s New York Fashion Week after-party, the collaboration features an all-white UX with custom tire details including white-on-white layers, double-stitched leather and a stepped-metal air valve—for the modern urban explorer seeking a fresh, contemporary dynamic take on luxury driving.
About Team One
Team One is Publicis Groupe's fully integrated advertising, digital and media agency dedicated to helping premium brands thrive in the modern media landscape. Team One has five North American offices, including its Los Angeles headquarters, Dallas, New York, Chicago, and Atlanta. Team One clients include Lexus, The Ritz-Carlton Hotel Company, Expedia, HSBC Premier, Icelandic Glacial Water, PIMCO, St. Regis Hotels and Resorts, W Residences (Marriott), and the It Gets Better Project.
 
Team One has unique knowledge of affluent consumers across the globe. Our expertise has been deepened through our multi-year Global Affluent Tribe study of which has revealed the key common behavioral traits that unite this elusive target consumer segment regardless of culture or location. Our specialist Legacy Lab division helps brand leaders navigate the challenges of crafting a modern brand legacy. We provide an ever-expanding body of knowledge to give brands, old and new, the tools to leverage their heritage and innovate for the future.
 
Visit TeamOne-USA.com.