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Coffee & TV were commissioned by ITV Creative to bring speech straight to the horse's mouth for the broadcasters 2019 Grand National campaign. Following a live action shoot directed by Stephen Pipe, Coffee & TV’s CGI team were tasked to sculpt and manipulate 6 horses heads to create a realistic and casual conversation of the ‘Guess Who’ game. The shots were composited by Coffee & TV’s Flame department, who were challenged to produce a believable but comic balance between the full animation of the CG horse heads and the natural fur and features of the four legged stars.
Production Company

Director: Stephen Pipe

DOP: Oliver Schofield


Editor: Oliver Schofield

Creative Agency

Creative Agency: ITV Creative

Executive Creative Director: Tony Pipes

Creative Director: Rachel King

Creatives: Megan Tedeschi, Henry White

Production Manager: Gemma Price


Advertiser: ITV

Post Production / VFX

Post Production Company: Coffee & TV

Colourist: Simona Cristea @ Coffee & TV

Flame Artists: Coffee & TV

CG: Coffee & TV

Coffee & TV, 2 years ago