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Group745
Group745
Group745
Group745
Group745
Group745

TECHNOGYM - Skillathletic

19/03/2019
Group745
Advertising Agency
London, UK
21
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Credits
Brand
Agency / Creative
Production
SKILLATHLETIC training was born from Technogym's experience as Official Supplier to the last 7 editions of the Olympic Games and its collaboration with the best teams and sports champions all over the world. DUDE translated it into a compelling story to be told across every channel, in every part of the globe, spanning from brand manifesto and brand identity to hero content such as a video manifesto, as well as digital and social assets, all carrying the vision of this new and innovative training experience. No matter if it is your first training or if you are a professional athlete, it can be your story.
About DUDE

DUDE is a Brand operating in different industries (branded communication, advertising, motion pictures, cultural entertainment, game entertainment) and a Company Group including five different companies (DUDE:Milano, DUDE:London, DUDE:Originals, FeST, The Impossible Society). 

In particular, DUDE:London helps global brands connect with their audience through memorable and powerful campaigns, by finding the sweet spot between globally scalable stories and local insights.