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Zelle: The Everyday Better

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Today Zelle launched a new campaign, titled "The Everyday Better," created by Huge Brooklyn. The concept takes inspiration from retro yearbook photography. Using ‘double-exposure,’ the program showcases people’s inner monologues and thoughts when they receive a gift they don’t want, or when using Zelle would have been a better way for them to request or receive money.

Categories: Banking, Finance

HUGE USA, 2 years ago