Skinny Toys - CARE

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CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help.   To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.
Creative Agency

Agency Producer: Dagmar Flimmelová

Art Director: Tereza Víznerová, Jiří Horut

3D Designer: Martin Kubát

Account Director: Patrik Rymeš

Account Management: Nikola Palasová

Chief Creative Officer: Razvan Capanescu

COO: Martina Hejdová

Copywriter: Lucie Václavková

Creative Agency: McCann Prague

DTP Designer: Robert Benjamin Mulderer

Group Creative Director: Klára Palmer

Head of Art: Jiří Horut (Art Direction)

PR Director: Alice Reindlova

Retoucher: Petra Vokjan

Client

Brand: CARE

Client Team: Katarina Klamková (Client Rep)

Categories: Charity, Corporate, Social and PSAs

McCann Prague, 1 year ago