senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Professional Queuers

15/03/2019
Advertising Agency
Helsinki, Finland
106
Share
Credits
Agency / Creative
Kyrö Distillery wanted to improve their brand experience and cheer up people during the summer festivals. The most irritating thing at the festivals is to stand in a queue. That brought up the idea about a concept called "Puolestakyröttäjät". The concept itself was simple: professional queuers recruited by Kyrö (called "Puolestakyröttäjät") will queue for the festival guests so that the guests can focus on the relevant. Recruiting was spread in social media and quite quickly also traditional media found out about it and the campaign got recognized in different radio channels and newspapers.
About Superson

Superson

The Operating System for Commercial Creativity