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Road Safety Authority - Consequences - A Drink Driving VR Experience

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Virtual Insanity. The consequences of drink-driving, in 360º. Anybody who experiences the horror of a car crash and survives to absorb the consequences, never thinks or acts the same way again behind the wheel. With high-end VR we can get closer to that visceral, behaviour-shifting impact. For maximum realism we shot each scene using the world’s most powerful 360º cameras. View the VR films here: (Best viewed on Oculus Go or Google Cardboard).
Production Company

Production Company: Assembly (Film) & Inition (VR)

Executive Producer: Rebecca Bourke

Director: Vincent Gallagher

DOP: Peter Collis / Inition

VR Specialist: Inition

Creative Agency

Creative Agency: BBDO Dublin

Copywriter: Dillon Elliott

Art Director: Clayton Homer

Executive Creative Director: Dylan Cotter

Producer: Barry O'Sullivan

Digital Producer: Barry O'Sullivan

Editor: Bob Kiberd

Account Director: Ken Kerr

Account Managers: David Power


Advertiser: Road Safety Authority Ireland

Brand: RSA

BBDO Dublin, 2 years ago