VW celebrates the thrill of reliability. Great sponsorship work is about finding a real and fresh common ground between the sponsor and the sponsored. In 2019 we wanted to celebrate the famous reliability of Volkswagen that the world sometimes takes for granted. It struck us that Irish rugby, too, has never performed so reliably. And like our cars – though they do the same thing over and over again, some things you never tire of.
Categories: AutomotiveBBDO Dublin, 4 years ago