The world's most peaceful banner - Keep Peace [/ Ki: p / / Pi:s/].TASK:
Trump-Putin summit was going to be held in Helsinki in July 2018. We wanted to react to the major event together with Kämp.
Our goal was to arouse international interest in Helsinki hotels and strengthen Kämp Collection’s vision ”Reason to come to Helsinki”
The world's most peaceful banner - Keep Peace [/ Ki: p / / Pi:s/]
We evoked the legend behind the Finnish word for cheers, ’Kippis’, and used the hotel’s own facade and medias during the Trump - Putin summit without taking a political stance.
We also informed the international press with accompanying photos.
The advertisements activated tourists and citizens alike on social media and received praise for its cleverness.
Total media reach for the campaign was 380 million.
Creative Agency: Superson
Producer: Kaisa Suomela
Copywriter: Timo Silvennoinen
Art Director: Julien Riesen
Strategist: Samppa Vilkuna
Media Planner: Anna Palmen
ACD/Art Director: Mika Wist
Advertiser: Kämp Collection Hotels
Categories: Travel, TourismSuperson, 1 year ago