Genelec x Boiler RoomGenelec wanted to reach and engage with a new audience: Millennials who are passionate about electronic music. To reach these people, we joined with Boiler Room, loved by our target group. We created a cross-channeled campaign consisting of three parts:
1) Competition for consumers
2) Event + Live Stream
3) Video series to support the collaboration.
We increased purchase intent by over 80% amongst an audience of millions.
Production Company: Boiler Room
Creative Agency: Superson
Creatives: Tuomas Karvonen
Account Director: Miikka Mannio
Categories: Hifi, Consumer ElectronicsSuperson, 1 year ago