senckađ
Group745
Group745
Group745
Group745
Group745
Group745

Genelec x Boiler Room

07/03/2019
Advertising Agency
Helsinki, Finland
19
Share
Credits
Brand
Agency / Creative
Production
Genelec wanted to reach and engage with a new audience: Millennials who are passionate about electronic music. To reach these people, we joined with Boiler Room, loved by our target group. We created a cross-channeled campaign consisting of three parts: 1) Competition for consumers 2) Event + Live Stream 3) Video series to support the collaboration. We increased purchase intent by over 80% amongst an audience of millions.
About Superson

Superson

The Operating System for Commercial Creativity