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Bill of Rights

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The Bill of Rights is the cornerstone of democracy in South Africa. It enshrines the rights of all people in our country and affirms the democratic values of human dignity, equality and freedom. A "bill" is a printed or written statement of an amount owed. As such, we created our own Bill of Rights, Bill of Rights, ZA, which was an itemised bill of how many lives were affected in the struggle to obtain the basic human rights we enjoy, and deserve, today. We created over 8000 bills by printing them through a normal till point. The bills were then delivered the night before Human Rights day to the restaurants. Our bill had the #billofrightsza printed on it so we could track the reach of the campaign on social media. We did not put a single cent behind media. The bill also served as a free entry to the Apartheid Museum so South African could learn in greater depth their history.

Brand: Apartheid Museum

Production Company

Production Company: Burley Boys

DOP: Thomas Revington

Producer: Justin Beachcroft-Shaw


Sound Engineer: Sergio Da Cruz

Sound Company: StudiJoe


Edit Company: Dolph

Creative Agency

Creative Agency: Joe Public United

Copywriter: Sarah Forbes

Art Director: Katlego Baaitse

Producer: Tshepiso Moerane

Executive Creative Director: Roanna Williams

Chief Creative Officer: Xolisa Dyeshana

Creatives: Sarah Forbes, Katlego Baaitse, Claudi Potter

Creative Director: Claudi Potter

Group Chief Creative Officer: Pepe Marais

Account Management: Kelly Emerton

Business Unit Director: Zorana Safar

Print Production: Manuel Lopes, Belinda Shea

Public Relations: Mbali Zondo, Elizabeth Fourie

Director: Katlego Baaitse

Categories: Other

Joe Public United, 2 years ago