Using best practise SEO to help a long-established brand forge into a new market

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Experian, traditionally a consumer credit reporting agency, were looking to expand into the money comparison industry which had greater potential for growth than the crowded credit monitoring sector. The client came to ROAST to tackle this challenge limited to using only SEO and CRM channels, with all other channels continuing to focus on credit monitoring – this made it much trickier as in general campaigns deliver much better results when all channels are integrated. Results include driving year on year clicks up by 106% on Money Comparison keywords and an increase of 47% year on year in Comparison leads.

Categories: Finance

TIPi Group, 1 year ago