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With over 200,000 searches for ‘bet calculator’ related terms each month, BetVictor were missing out on the chance to attract new customers to their site. To make the most of this opportunity, the brand were looking for a bespoke solution that not only delivered a best-in-class asset, but cemented their positioning as a leading brand in this sector. A digital experience that was as functional as it was user-friendly - two areas where other bet calculators fell short. With answer box capabilities allowing content from each ‘Bet Type’ page to be picked up by Google (maximising SEO potential), a bespoke calculation engine gave users calculations and accuracy that no other site could.

Brand: BetVictor

Advertiser: Kitty (part of the TIPi Group)

Categories: Sports and Leisure

TIPi Group, 1 year ago