IBM iX at Cannes
Challenge: Create an experience for IBM iX at Cannes Lions that demonstrates to brands how their approach to creativity can solve business challenges.
Insight: The challenges that marketeers are facing are changing at high speed. Brands are looking for agencies with the pace, agility and the know-how to solve these challenges as they arise.
Strategy: Show brands how iX can add value to their business. Demonstrate how the power of IBM’s Watson, Cloud Solutions and design thinking methodology can drive change and success for brands.
Solution: IBM iX is the largest digital agency in the UK that very few brands have never heard of. A cabana on the beach at Cannes gave them the opportunity to network with C-Suite executives and demonstrate that iX doesn’t work in the same way that traditional agencies do.
GPJ and IBM created a space that enabled meetings and conversations in a conducive environment.
Through animations, games and interactive activities our iX interactive wall provided a platform to tell client success stories through.
George P. Johnson is the world’s leading experiential marketing agency. With 31 offices worldwide, our London hub comprises over 100 specialists that power brand experiences by enabling marketers to benefit from integrated experiential programs that leverage online, mobile, and physical brand interactions fueled by data. Clients in technology, automotive, consumer goods, finance, and other industries rely on us to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media, and other influencers. GPJ is part of Project Worldwide, a modern agency network built for the needs of contemporary marketers (www.project.com).