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Labyrinth Escape Room

04/02/2019
Experiential Marketing
London, UK
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Credits
IBM Think required an experience that could showcase new IBM Cloud innovations. Our solution? An Escape Room. An interactive marble-run style puzzle that ensured our audience got ‘hands-on’ with these modern IBM case studies. We created the Labyrinth. A room within a room where collaboration was the key to success. Four engaging stories. Four players. One Team. Up against the clock. Throughout the twists and turns of the maze, the team's marble unlocked and revealed IBM case studies - stories that impact us all every day. Think, unlock, reveal and discover how IBM makes the world a better place. Welcome to Labyrinth.
About George P. Johnson

George P. Johnson is the world’s leading experiential marketing agency. With 31 offices worldwide, our London hub comprises over 100 specialists that power brand experiences by enabling marketers to benefit from integrated experiential programs that leverage online, mobile, and physical brand interactions fueled by data. Clients in technology, automotive, consumer goods, finance, and other industries rely on us to help them compete more effectively on a global basis by creating and accelerating relationships with customers, employees, partners, media, and other influencers. GPJ is part of Project Worldwide, a modern agency network built for the needs of contemporary marketers (www.project.com).