The Elimination Experts

 75 Add to collection
Late last year the Mad Cow team travelled down to the southern tip of Morocco, very close to the Algerian border to film a European and global campaign for the good people of Saatchi & Saatchi London. The spot, directed by our fabulous Parisian collective Nobrain & produced by Nicholas Unsworth pitted a scientific SWAT team in a race against time with an alien invading virus all set in the amazing unspoilt dunes of the Western Sahara. The 40 strong crew mainly hailed from Marrakesh and travelled 8 hours from there to camp in an isolated eco-Wadi run by Tahar (below), an old friend of Niko Pasquet (one third of Nobrain). Battling zero wi-fi coverage, two storms of unheard-of intensity in that region & a 40mph sandstorm on the first shoot day, the team battled through and, with a combination of drone shooting, car to car filming and some great performances by the cast, they were able to bring back fantastic rushes (courtesy of Icelandic DOP Hákon Pálson) to Tetsuo, Nobrain’s post facility in Paris. The CGI virus and the extensive SFX took 3 teams, working in round the clock shifts, a total of eight weeks to finish and the final film is a real departure for the GSK brand, creating a fun, exciting, futuristic world with the SWAT scientists saving the world from extinction…well…cold sores.

Advertiser: Zovirax

Post Production / VFX

Post Production Company: Tetsuo

Colourist: Charles Keramoal

VFX Supervisor: Gaetan Legoff


Sound Company: 750mph

Producer: Mark Hellaby

Creative Agency

Creative Agency: Saatchi & Saatchi

Producer: Megan Sutton

Creative Director: Lauren Dyer

Creatives: Gabriel Garcia & Felipe Sampaio

Production Company

Production Company: Mad Cow Films

Executive Producer: Pete Chambers

Director: Nobrain

Producer: Nicholas Unsworth

DOP: Hákon Pálsson


Composer: Tom Player

Music Company: Wake The Town


Editor: Nick Armstrong

Edit Company: Cut & Run

Categories: Beauty & Health

Mad Cow Films, 1 year ago