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Amazons boxes provide children (of all ages) with props for their active imaginations. We collaborated with Amazon to build an interactive multi-platform integrated campaign including a 360 degree looping animation all centered on their cardboard boxes. This 360 Explorer is Amazon’s first foray into experiential video. Watch the 360° video at:

Advertiser: Amazon

Senior Marketing Manager: Rene Huynh

Creative Director: Dan Fuller

Art Director: Ryan Schmidt

Producer: Karl Spang

Senior Producer: Ben Mullins


Composer: John Buroker

Production Company

Production Company: The New Blank

Director: Bobby Hougham

Executive Producer: Sevrin Daniels

Creative Director: Eric Edwards

Designers: Eric Edwards, Marcus Kulik, Vince Diga, Daniel Cohen

Animators: Eric Edwards, Marcus Kulik, Jake Wegesin

Simulation: Marcus Kulik, Jake Wegesin

3D Modeling: Marcus Kulik, Jake Wegesin

Illustration: Eric Edwards

Editor: Sevrin Daniels

Colorist: Eric Edwards

Executive Creative Director: Bobby Hougham


Sound Company: Hearby

Sound Design & Mix: John Buroker

Genres: Animation

The New Blank, 2 years ago