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The 2015 PBS branding campaign was tasked with being able to stretch across very disparate stories of “PBS Anywhere” as well as reinforcing that PBS is for everyone. Our integrated campaign needed to encompass a 100% graphic solutions as well as live action solutions for broadcast, digital, print as well as out of home while remaining familial. We reached for the brass ring.

Advertiser: PBS

Senior Creative Director: John Ruppenthal

Head of TV / Production: Carol Paik

Creative Director: Derrick Chamlee

Managing Director: James Dreesen

Production Company

Production Company: The New Blank

Director: Bobby Hougham

Executive Producers: Sevrin Daniels, Kelly Green

Creative Director: Eric Edwards

Design: Arisu Kashigawa, Bobby Hougham


Composer: Phil Peterson

Sound Design: John Buroker

Vocal Talent: Glen Rockowitz


3D: Eric Edwards, Lena Lee, Yinzi Xiong, Matt Guzzardo, Xianming Han

Compositors: Eric Edwards, Lena Lee, Yinzi Xiong, Tim Turner, Bobby Hougham

Genres: Animation

Categories: Media and Entertainment, TV and Radio

The New Blank, 1 year ago