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Casumo - Play Absurd

Casumo
15/01/2019
Production Company
Brighton, UK
26
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Credits
Brand
Agency / Creative
Production
We joined Casumo and their agency Kitty to champion eccentric ‘sports’ across the UK: pie eating, wife-carrying, egg throwing, gurning… the weirder, the better. We made four films featuring comedians and onlineK. Winner of Most Effective Influencer Campaign at the Effective Digital Marketing Awards 2018.celebrities taking part in the sports, releasing one a week over the course of a month on the Play Absurd website and all influencer social channels. Brand awareness sky-rocketed. Winner of Most Effective Influencer Campaign and the Effective Digital Awards 2018.
About Be The Fox

Be The Fox is an award-winning creative agency that tells stories with a beating heart.

We combine editorial expertise with high-end production values to make quality films built on compelling narratives for digital, social and TV. 

We know how to find stories that audiences care about and to tell them with heart. Through our storytelling craft and production expertise, our films are authentic, compelling and memorable, helping brands get closer to their audiences and remain culturally relevant.

Our talented team is made up of award-winning directors, producers, DOPs, editors and animators with experience across social and digital content, film and TV, as well as genres and sectors including drama, documentary, comedy, sport, influencer, FMCG, travel, tech and automotive. We're at home with nimble run-and-gun filming as we are with large scale complex productions with dozens of crew.