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#vaxthenation kids in the spotlight at the Global Citizen Festival

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Getting children vaccinated is a pressing issue facing the children of South Africa today. Nedbank, together with Joe Public United and the Nelson Mandela Children’s Fund, has been running #vaxthenation, a campaign that highlights this issue by combining two of Nelson Mandela’s iconic speeches, rewritten from the perspective of the future of South Africa – the children. On the 2nd of December 2018 the children that were featured on the television commercial stood up on stage at the Global Citizen Festival and delivered the #vaxthenation message to the world.
Production Company

Director: Lourens van Rensburg, Luci Ohlson

DOP: Luke van Rensburg

Producer: Tinyiko Mvelase

Creative Agency

Creative Agency: Joe Public

Copywriter: Tshepo Tumahole

Art Director: Tshepo Mogorosi

Creative Director: Martin Schlumpf

Producer: Wendy Botha

Business Unit Director: Candice Shortt

Account Managers: Nomsa Sidu

Account Executive: Lebogang Sebola

Client

Advertiser: Joe Public United

Brand: Nedbank

Group Executive: Marketing and Corporate Affairs

Head: Group Brand and Advertising

Cause Marketing Manager: Bernice Van Der Walt

Genres: People, Dialogue

Categories: Banking, Finance

Joe Public United, 1 year ago