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We wanted to get a modern piece that gave a renewed aura to a classic product such as Bitterkas. To do this, we needed to iconically illustrate a very powerful copy, but that flowed at a blistering pace. This invited to high speed editing. The key production-wise was to film all those shots in the fewer locations possible, without sacrificing the visual range of the piece.
Client

Advertiser: Bitterkas

Brand: Bitterkas

Production Company

Production Company: The Production club

Director: Joana Colomar

Creative Agency

Creative Agency: &Rosàs

Genres: Music & Sound Design, Comedy, People

Categories: Soft Drinks, Fruit Juices

The Production Club, 1 year ago