We wowed Disney fans with their first ever social VR campaign to promote the remake of DuckTales

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THE CHALLENGE 40 years after the Emmy award winning DuckTales hit our screens, Disney approached Pebble Studios to discuss how to launch a remake of the show for a 21st century audience. We needed to excite a new, young and digitally minded consumer about the awesome world of DuckTales, whilst also re-igniting the passion of those who remembered the original series.   OUR SOLUTION With 90% of US audiences using YouTube to consume content and the importance of reaching a new tech-savvy customer, we developed a concept that invited Disney fans to experience Duckburg like never before by creating a 360 degree animated episode that put the consumer at the heart of the adventure, up close and personal with these iconic characters. We developed a bespoke script for the teaser that introduced all the new and existing characters and encouraged our audience to totally immerse themselves through a range of visual and audio cues. From strategy, script writing, environment design and character animation through to tech development, we delivered this one of a kind 360 campaign, launching on YouTube & Facebook as a teaser experience before the 1st episode of the new show. RESULTS: The 360 experience received 2.1M views, on Youtube, 1.3M views on Facebook and won the APA's IDEAS award for best use of 360 category.

Genres: Animation, Music & Sound Design, Storytelling

Categories: Other

Pebble Studios, 1 year ago