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BP, Running Man

07/12/2018
Advertising Agency
London, UK
11
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Credits
In anticipation of the next release in this series, Twelve Productions are pleased to revisit the first in the athlete series of BP’s Energy Within Campaign. Released on the milestone of 100 days to go to the 2016 Paralympics, the film features para-sport champion sprinter David Behre and reveals his drive and determination following an accident involving a train in 2007. The transformational CGI treatment featuring David’s race against a freight train coupled with footage of his punishing training regime seeks to show how the human spirit is the most powerful energy of all and leads people to achieve the most remarkable things. The film amassed nearly 10 million views online and won 6 international awards.
About TWELVE

We're the creative agency with an answer to the low-attention, high-expectation world:


We help brands Turn It Up.It’s in our people and our work. People who do more: experts in every area, whose energy and ideas spill into every other area.Work that works harder: advertising that creates action, experiential that makes headlines, shopper that builds brands, B2B that touches people and social that sells.Ideas that do a lot, sometimes with not a lot: without huge budgets or lots of time. We think that matters, especially now.