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#futurefishandchips \ TBWA X Plastic Oceans

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Did you know by 2050 there could be more plastic in the ocean than fish? To highlight the urgency of the threat to the oceans if the current rate of plastic pollution continues we served up battered plastic in a local chippie. The campaign for Plastic Oceans UK aims to change the nation’s attitude toward plastic usage and offer Brits ways in which they can easily reduce their plastic footprint.

Brand: Plastic Oceans UK

CEO & Founder: Jo Ruxton

Technical director, science, policy & sustainability: Dr Geoff Brighty

Post Production / VFX

Post Production Company: MPC

Colourist: Phil Hambi

Sound: Parv Thind and Tony Rapaccioli

Production Company

Production Company: Hoi Polloi

Director: Aaron Dunleavy

DOP: Dave Pimm

Producer: Pete Shuttleworth

PM: Archie Johnson Stewart

Creative Agency

Creative Agency: TBWA\London

Creatives: Maria Kanstad, Elise Jansen

Creative Director: Ben Brazier, Johnny Ruthven

Executive Creative Director: Andy Jex

Producer: Poppy Manning

Strategy Director: Michelle Gilson

Social Strategist: Sophie Elliott

Account Director: Frank Morris

Account Executive: Katie Gorrod

Communications Manager: Jay Pepera

Categories: Other

TBWA\London, 3 years ago