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White Christmas

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Christmas has come early for Bonds this year. If you've ever dreamt of a 'White Christmas Down Under', then dream no longer. Bonds is celebrating a white-hot Aussie Christmas with its new festive campaign, developed by Leo Burnett Melbourne, that asks everyone to get into the Christmas spirit. And, in the spirit of gift giving, Bonds has unleashed a sleigh-full of summery and sparkly presents for the entire family.  The campaign explores the many ways Aussies can enjoy a White Christmas Down Under. The hero film follows a group of Bonds clad mates enjoying a White Christmas, Aussie style, in their makeshift salt flat hangout, while Bonds dressed tots and toddlers celebrate in the sand dunes.  The all-star cast includes Indigenous model Lilla Lowanna, Triple J presenter Tanya Bunter, Aussie model Kawani Prenter and Melbourne couple, Damian Meredith and Brendan Leith. The vast salt flats provide the perfect backdrop to the colourful range, featuring festive sparkle, bright neons and a taste of the new Bonds' boardies available for summer.

Advertiser: Bonds

Production Company

Production Company: Photoplay / Playtime

Executive Producer: Oliver Lawrance

Director: Gracie Otto

DOP: Stefan Duscio

Producer: Tom Slater


Edit Company: The Editors

Creative Agency

Creative Agency: Leo Burnett Melbourne

Copywriter: Holly Burgess

Art Director: Lucy Logan

Producer: Eliza Malone

Creative Director: Daniel Pizzato

Categories: Underwear, Clothing and Fashion

Photoplay / Playtime, 3 years ago