Glet Rich or Die Tryin'

Friends\TBWA Bucharest are taking full advantage of the Romanian language with this comedic rap video for their client Rigips Saint-Gobain and new product Supertop plaster. “Glet Rich or Die Tryin’” is a pun on the local word for ‘plaster’ – and the video sees a crew of tradesmen celebrating the product with lyrics as smooth as a freshly-skimmed wall.