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Tommy Hilfiger Adaptive and POSSIBLE bring accessibility to the forefront in new campaign

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Tommy Hilfiger Adaptive collaborated with POSSIBLE and visually-impaired Director, James Rath to launch a new digital campaign that brings accessibility to the forefront called Independence. Independence brings attention to the fact that people with disabilities are just like the rest of us. They are defined by their passions and their abilities, not by their disabilities. They deserve, like everyone else, the right to get up, get dressed with ease, and go out and conquer the world. These digital spots showcase how innovation is the first step to a more inclusive world. The Tommy Hilfiger Adaptive mission is to make the world a more inclusive place, one fashion innovation at a time. And every step along the way they've stayed true to that mission -- in who they chose to create the story, in the way they've told it, and even in the way people with disabilities can now shop for clothes.
Client

Brand: Tommy Hilfiger Adaptive

Digital Agency

Digital Agency: POSSIBLE

Categories: Other

POSSIBLE North America, 2 years ago