Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Lidl \ Monster Market

 235 Add to collection
Lidl wanted to increase the number of its Halloween shoppers by dispelling perceptions that they have a limited range. Our idea was to bring Lidl’s Monster Market to life. As it has everything one could need for Halloween, it’s therefore the number one choice for the undead to do their weekly shop—during closing hours of course. In a first for Lidl, we created a set of loveable animated Halloween characters which were built out across an integrated campaign. Because who better to advocate for Lidl's Monster Market than monsters themselves?

Music Company: Bliss by Else


Sound Company: 750mph

Sound Design: Mark Hellaby

Post Production / VFX

Colourist: Lewis Crossfield at ETC

Production Company

Production Company: Agile Films

Executive Producer: Rebecca Little

Director: David Horsburgh

DOP: Matthew Taylor

Editor: James Bradley at Agile Films

Media Agency

Media Agency: Starcom


Animation Company: Agile Films

Artist: Ivan Xavier

Character Design: Teresa Gasco


Advertiser: Lidl UK

Brand: Lidl

Chief Marketing Officer: Claire Farrant

Senior Manager Marketing: Maya Orr

Campaign Manager: Ashley Jamieson

Art Director: Victoria Foster

Creative Agency

Creative Agency: TBWA \ London

Chief Creative Officer: Andy Jex

Executive Creative Director: Andy Jex

Producer: Susan Baumerder

Creatives: Élson Rodrigues & Andreas Lefteris

Planning Director: Kilian Kapfer

Senior Account Manager: Florence Mackenzie

Business Director: Frank Morris

Account Director: Jessica Torode

Account Executive: Katie Gorrod

Producers: Poppy Manning

Categories: Supermarkets, Retail and Restaurants

TBWA\London, 2 years ago