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Dot - Influencer

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Meet Dot - The Uninvisable Friend. Making the invisible visible, Wunderman worked with the Childhood Eye Cancer Trust (CHECT) to launch a one-day 'Uninvisible Friend' campaign on World Sight Day. Offering a visual representation of what the world might look like to a child who is suffering from retinoblastoma (Rb), a relatively unknown aggressive eye cancer that can blind children if diagnosis is too late, but unable to communicate this to their parents because they assume it is normal.
Wunderman Thompson London, 3 years ago