Cause an EffectJohnny Kelly’s typically tactile animated spots for Missouri Lottery depict a miniature academic universe inside a lottery vending machine, to show how profits help to fund the state’s public education systems.
The entirely CG sequences show a dollar journeying through the machine and acting as a catalyst throughout various stages of student education. Each room comes to life when the note arrives, and nothing moves unless it is powered by the dollar.
Nexus Studios’ 3D artists tackled a variety of challenges for Johnny including creating miniature trees from scratch, whittled wooden characters and a convincing grass ‘flock’ texture.
Brand: Missouri Lottery
Production Company: Nexus Studios
Director: Johnny Kelly
Producer: Isobel Conroy
Creative Agency: Barkley
Copywriter: Jordan Breindel
Art Director: Audrey Wilcox
Producer: Shawn Wallace
Chief Creative Officer: Katy Hornaday
Categories: Education, Corporate, Social and PSAsNexus Studios, 2 years ago