CULT Futures - The Creatology Report
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Cadbury Flavourites (Digital)

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Everything can be improved with the right soundtrack, especially chocolate. Cadbury came to us in 2016 having worked with Mindlab and the London Contemporary Orchestra to discover how consumers interpreted the flavours of their nine 'Dairy Milk' bars through sound. This research was converted by the LCO into fully orchestrated tracks that enhanced the consumer's experience when enjoying the respective bars of chocolate.

Advertiser: Mondelez

Brand: Cadbury

Digital Agency

Digital Agency: Red Apple Creative

Media Agency

Media Agency: Spotify

Categories: Food, Confectionery

Red Apple Creative, 1 year ago