Cadbury Flavourites (Digital)Everything can be improved with the right soundtrack, especially chocolate. Cadbury came to us in 2016 having worked with Mindlab and the London Contemporary Orchestra to discover how consumers interpreted the flavours of their nine 'Dairy Milk' bars through sound. This research was converted by the LCO into fully orchestrated tracks that enhanced the consumer's experience when enjoying the respective bars of chocolate.
Digital Agency: Red Apple Creative
Media Agency: Spotify
Categories: Food, Confectionery Red Apple Creative, 1 year ago