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Lucozade - The Next Move

Lucozade
27/09/2018
Production Company
London, United Kingdom
28
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Credits
Brand
Agency / Creative
Media
Production
Editorial
Music / Sound
Lucozade Sport's first long-form film unites a 19-year-old Londoner with his hero, Anthony Joshua. The boxing champion surprises Michael at his house and the two spend the day together, training and forming a friendship. This mini-documentary continues the brand’s "Made to move" campaign, which aims to get one million people moving by 2020, and promotes a partnership with Active Communities Network, a programme to give young people access to sports for which Michael volunteers as a coach. The work was written by Greg Ormrod, art directed by Thomas Worthington, and directed by Michel & Nico through Believe Media. See full length film at - http://www.believemedia.co.uk/work/michel-nico-lucozade-sport-anothony-joshua-b-active/
About Believe Media UK

BELIEVE MEDIA has been creating influential and award-winning commercials, music videos, online content, promos, documentaries, and experimental films since its foundation in January 2000. It also has been "free-ing the bid" since then, with the most extensive roster of female directors in the world. The UK team is headed up by Managing Director James Covill and Development Director Francesca Woods. We have offices in New York and Los Angeles as well as London. BELIEVE MEDIA has always maintained a global reach with partnerships in Western and Eastern Europe, Asia, the South Pacific and South America. Believe‘s directors hail from every corner of the globe and have worked with the world‘s biggest brands and agencies collecting numerous awards along the way. As a company, we strive to cultivate the most imaginative and accomplished talent while forging a strong bond with our clients and offering the highest level of production.